As a writer and video producer, it’s essential to master the art of interviewing. Having many years under my belt both writing and producing, I’ve developed some helpful techniques to ensure I get a good story.
1. Make your subjects feel at ease – You’re not going to get any content if the person you’re interviewing feels uncomfortable. To get people talking, start by making a bit of small-talk: ask them about their weekend, if they’re enjoying the weather, or any topic which fosters a nice rapport. The more comfortable someone feels with you, the better their interview responses will be. As you draw them out, slowly ease into the topic you’ll be speaking about. I guarantee, they’ll have a lot more to say then.
2. Allow a few minutes for people to think about their answers – If someone feels put on the spot with a particular question, encourage them to think over their response. As they mull over what they’re going to say, take a short break to grab a cup of coffee or check a few emails (if there’s time). Your interview will benefit from it.
3. Practice non-verbal communication – A smile goes a long way with someone, especially during an interview. Smiling and nodding your head will help to encourage your subjects to keep talking, while letting them know that they’re doing a great job.
If it’s a phone interview you need to conduct, odds are the person might be pressed for time, so make sure you keep the exchange tight and succinct to get the answers you need. Apply some of the rules in #1 and you’ll be good to go!