I just received an e-blast from a major New York steakhouse with the subject line, “Need a drink?” Um, it’s 10:00 a.m., so the answer to that questions is “no.” Obviously the steakhouse is advertising a new cocktail promotion but at this hour of the morning, people are still on their first or second cup … More Timing is Everything
Today I am blah-gging. Not blogging. Blah-gging. I, along with many it seems, have the Monday blahs. It’s been chilly and rainy all day, after a weekend that saw 60 mph wind gusts, thunderstorms, even snow in some places. Opening Day at Yankee Stadium? Ain’t happening today. Happy Spring… Okay. Enough venting. So what to … More Getting Motivated on a Soggy Monday
An email. A phone call. A meeting. If you’re communicating to employees, all of the above work well but you have to know when to use them. I like email for prodding. If you’re inquiring about the status of a project or to set up a meeting, email is ideal. No need to bother someone … More Vary your channels for optimal communication in the workplace
In corporate communications, storytelling has long been recognized as a successful tool to communicate important messaging. It’s easier to reach employees with engaging content that pertains to them. People want to read about people – the faces behind the words. Of course, the power of storytelling extends beyond the workplace. We might enjoy a good … More Everyone Loves A Good Story
This week, I finished writing the copy for my soon-to-be-launched website. As I composed the text, I couldn’t help but notice how challenging it is to write about yourself. When I’m writing about clients (e.g. creating their online bios), it’s much easier for some reason. I guess it’s because I’m being paid to make them … More Making the good sell
A Freelancer's Life 