KellyKassEditorial Launches!!

Today I unveiled my new website, http://kellykasseditorial.com. Many thanks to everyone who’s given me lovely feedback including Liking my Facebook page.

While I’ve written for multiple channels over the years, there’s nothing like having your own “baby” and seeing your name in lights, so to speak. As writers, we don’t always get credit for our work; we’re often behind the scenes crafting the words to make businesses shine. (And I’m certainly not complaining about that!). It’s simply what we do.

Of course, I’ll continue to blog on WordPress, but be sure to stop by my Facebook page for additional commentary and writing tips.

Thank you!

Making the good sell

This week, I finished writing the copy for my soon-to-be-launched website.

As I composed the text, I couldn’t help but notice how challenging it is to write about yourself. When I’m writing about clients (e.g. creating their online bios), it’s much easier for some reason. I guess it’s because I’m being paid to make them sound as accomplished as possible – embellishing and “bragging” is highly permitted! When I’m writing about myself, I’m conscious about not sounding too full of myself. Sure, you want to sound competent and qualified but it’s important not to overdo it so you don’t sound arrogant or egotistical.

Sometimes it’s better to let other people do the boasting which is why I’ve included testimonials from clients and former colleagues who know me best. It’s lovely seeing so many compliments in writing but editing the text? That’s quite a task also. How can you possibly amend copy that is singing your praises? FYI – I wound up using the most relevant information and dividing other comments into snippets to place throughout the site.

When it comes to writing about yourself, always have your resume handy (or your LinkedIn profile). Both help to refresh your memory about past work experience and accomplishments.

Another aspect of writing about yourself is that in the end, you feel pretty darn good reviewing everything you’ve accomplished in your still-growing career. When you’re living it, you don’t always have time to observe all that you’re doing for your clients or to let their happy reactions sink in. It’s always on to a new project.

So, freelancers, be sure to take time to appreciate your successful projects and don’t be afraid to pat yourself on the back for a job well done.

Freelance is the real deal

Last week I went on an interview for a potential freelance writing gig working for a large organization in Manhattan. I must say, I was impressed with the whole process. I wound up meeting with 3 different executives during an interview that lasted 90 minutes.

The experience reminded me a lot of job interviews I’ve had for staff positions. For anyone who thinks that freelance status pales in comparison to full-time work, think again. Employers take the role very seriously.

As a freelance employee, you’re required to learn and take on the voice of prominent companies. You need to learn their brand, their mission and their values. What are they all about?

If you’re a staff member, you live the brand every day through regular internal communication. Freelancers enter an organization to work on short-term projects with the hope that they will turn into long-term ones.

That’s why my freelance tip of the day is GET TO KNOW THE COMPANY YOU’RE TRYING TO FREELANCE WITH.

A seasoned freelancer will know this but many people don’t. They think relying on their resume and skills alone is enough. In reality, you need to do your homework. When it does come to your skills, you need to be able to specifically apply them to the role you’ll be filling. For example, if you’re a writer like me, you need to make sure your skills are a fit for the particular communications channel (and industry) the employer has in mind.

Another helpful hint: the more show and tell you bring to an interview, the better. A resume is all well and good but interviewers appreciate if they have something they can take away from the interview. In my case, it was several writing samples I printed off the web. Sure you can send people links but there’s nothing like holding someone’s writing in your hand. You’re leaving a little piece of yourself behind.

As freelancers, it’s important to keep in mind that we have what many bosses don’t have enough of: time. We can offer them a respite from endless multi-tasking and overflowing calendars. And working on a project basis makes us more affordable than salaried employees with benefits, not to mention paying overtime.

Freelancers are an attractive part of the work force, now more than ever!

 

I put a spell on you

It’s probably the writer/editor in me but I really hate when people misspell common words or use them incorrectly. So what are these words?

Taking the #1 spot: “your” and “you’re”. I can’t count how many times I’ve gotten an email that says “your welcome”. Even some of the smartest businesspeople I know have made that mistake. For the record, it’s “you’re welcome”.

When I vented on Twitter today, I received multiple responses from communicators expressing their own pet peeves:

@mnisnis and @ACHOOGIRL pointed out “there”, “their” and “they’re” while @StephenWelch11 mentioned “its” and “it’s”. All very good examples – “They’re” right about those!

Another word that comes to mind is “tomorrow” – I can think of three people I know off the top of my head that spell it with two m’s. The sun won’t come out tommorrow but it will come out tomorrow!  🙂

Got a spelling pet peeve you’d like to share? Leave a comment or feel free to tweet me!

The mind-body connection

One of the perks of freelance life is that you often get to create your own hours. Even while on deadline (which is the case for a current project I’m working on), I still manage to set aside a small window to work out every other day.

In the old days, I used to use work as an excuse to skip the gym. “I’m too busy to get there,” I used to tell myself. Or shall I say, rationalize? “I’ll get there tomorrow.” “Well there’s always the weekend.” Both common expressions that crossed my lips.

However, I recently made a pact with myself that I will try to get to the gym no matter what. Not that I’m becoming a gym rat or anything. It’s because I’ve now discovered the true mind-body connection that so many of us may have heard about (or read about) but never experienced first-hand.

When I work out, I write better. I produce better. I think more clearly. My stress levels go down. It’s because of the good energy that comes with working out. It rids my body of toxins and negativity and creates a positive flow of energy.

More importantly, working out gets me moving! As a writer, I’m often sedentary. When I’m at the gym, I run, I flex, I bend, I tone.

And for those freelancers who might say, “I can’t afford a monthly gym membership, it’s too expensive,” have no fear. There is plenty you can do to stay active without breaking the bank.

My favorite non-gym activity? Taking the subway. More specifically, the R to F train transfer at Fourth Avenue/9th Street in Brooklyn. There are soooo many stairs to climb at that station that even the fittest person winds up huffing and puffing on the last few steps. A few weeks ago I ran into a young video editor I used to work with and even he was breathing heavily during our ascent to the F train stop. While it’s a challenging transfer, you legs, butt and thighs will thank you later. Image(The F train pulling into the Fourth Avenue station in Brooklyn).