I just received an e-blast from a major New York steakhouse with the subject line, “Need a drink?” Um, it’s 10:00 a.m., so the answer to that questions is “no.” Obviously the steakhouse is advertising a new cocktail promotion but at this hour of the morning, people are still on their first or second cup … More Timing is Everything
Today I am blah-gging. Not blogging. Blah-gging. I, along with many it seems, have the Monday blahs. It’s been chilly and rainy all day, after a weekend that saw 60 mph wind gusts, thunderstorms, even snow in some places. Opening Day at Yankee Stadium? Ain’t happening today. Happy Spring… Okay. Enough venting. So what to … More Getting Motivated on a Soggy Monday
When it comes to writing, you either have it or you don’t. Sometimes words and ideas flow better for some more than others. Whatever the level of your ability, you should never give up on the craft. Why? Put simply, writing is good for your health. 1. It’s a form of self-expression: You may try … More Why Writing is Good for Your Health
As a writer and video producer, it’s essential to master the art of interviewing. Having many years under my belt both writing and producing, I’ve developed some helpful techniques to ensure I get a good story. 1. Make your subjects feel at ease – You’re not going to get any content if the person you’re … More Three Quick Tips for a Successful Interview
What’s not in the cards, you ask? Proper sentiments. Maybe it’s because I’m a writer, or maybe I remember a time when greeting cards expressed the perfect sentiment. These days, however, many cards have become downright insulting. Jokes about getting old, watching your weight…whatever happened to simple sentiments – short and sweet greetings that get … More It’s not in the cards
If there’s one form of communication that people bitch about, it’s email. Messages flood our inbox and reading each one can be time-consuming, yet alone responding to them. Before you know it, you have one big email chain. With such a large volume of messages, how do you ensure that yours get read? It’s all … More The art of email writing
When it comes to writing, you either have it or you don’t, right? Well, yes, that’s basically true…however, there are some traits you you need to develop to fully succeed in the editorial world. In addition to being able to turn a good phrase (while demonstrating impeccable grammar, of course), writers have to have patience. … More What makes a good writer?
Today I unveiled my new website, http://kellykasseditorial.com. Many thanks to everyone who’s given me lovely feedback including Liking my Facebook page. While I’ve written for multiple channels over the years, there’s nothing like having your own “baby” and seeing your name in lights, so to speak. As writers, we don’t always get credit for our … More KellyKassEditorial Launches!!
This week, I finished writing the copy for my soon-to-be-launched website. As I composed the text, I couldn’t help but notice how challenging it is to write about yourself. When I’m writing about clients (e.g. creating their online bios), it’s much easier for some reason. I guess it’s because I’m being paid to make them … More Making the good sell
Last week I went on an interview for a potential freelance writing gig working for a large organization in Manhattan. I must say, I was impressed with the whole process. I wound up meeting with 3 different executives during an interview that lasted 90 minutes. The experience reminded me a lot of job interviews I’ve had for staff … More Freelance is the real deal
A Freelancer's Life 