As freelancers, we all tend to get caught up in the projects we’re working on. We want to focus solely on the work at hand and keep our clients happy so they keep coming back for more.
The danger of that, however, is not keeping up with your online profiles. No matter how busy you are, you should always take time out to visit important social media sites. If you’re working on a noteworthy project or if you’re freelancing for a new company, tell people about it!
I did just that this week, updating my LinkedIn profile to reflect my current freelance writing work at Marketing Works, a New York area PR/Marketing firm. Once I did that, I received several kudos from my LinkedIn connections, and best of all, I came up with new leads for additional freelance work. Even the slightest tweak to your profile will get noticed fast.
And while you’re at it, take a quick Facebook or Twitter break to schmooze with old contacts because you never know when they’ll become a new source of potential work. Twitter even has hashtags #jobs or #freelancer #jobs which can be useful as well. LinkedIn has frequent job listings also, and after updating its mobile app, the postings are much more handy and accessible.
In short, stay visible at all times. Think bigger picture and there’s a great chance you’ll line up your next freelance gig!