I just received an e-blast from a major New York steakhouse with the subject line, “Need a drink?” Um, it’s 10:00 a.m., so the answer to that questions is “no.” Obviously the steakhouse is advertising a new cocktail promotion but at this hour of the morning, people are still on their first or second cup … More Timing is Everything
Today I unveiled my new website, http://kellykasseditorial.com. Many thanks to everyone who’s given me lovely feedback including Liking my Facebook page. While I’ve written for multiple channels over the years, there’s nothing like having your own “baby” and seeing your name in lights, so to speak. As writers, we don’t always get credit for our … More KellyKassEditorial Launches!!
This week, I finished writing the copy for my soon-to-be-launched website. As I composed the text, I couldn’t help but notice how challenging it is to write about yourself. When I’m writing about clients (e.g. creating their online bios), it’s much easier for some reason. I guess it’s because I’m being paid to make them … More Making the good sell