Timing is Everything

I just received an e-blast from a major New York steakhouse with the subject line, “Need a drink?” Um, it’s 10:00 a.m., so the answer to that questions is “no.”  Obviously the steakhouse is advertising a new cocktail promotion but at this hour of the morning, people are still on their first or second cup … More Timing is Everything

Making the good sell

This week, I finished writing the copy for my soon-to-be-launched website. As I composed the text, I couldn’t help but notice how challenging it is to write about yourself. When I’m writing about clients (e.g. creating their online bios), it’s much easier for some reason. I guess it’s because I’m being paid to make them … More Making the good sell