What’s not in the cards, you ask? Proper sentiments.
Maybe it’s because I’m a writer, or maybe I remember a time when greeting cards expressed the perfect sentiment. These days, however, many cards have become downright insulting. Jokes about getting old, watching your weight…whatever happened to simple sentiments – short and sweet greetings that get the simple message across: “I think your great.”? Or, “I hope your day is truly special.” Done. The End.
Yes, I am writing about this topic because it’s Mother’s Day. I went to two different card stores before I found an appropriate card for my Mom. And when I did, I knew it was the one. It was cheerful and tasteful. Do you know what it said? “Mom, you’re awesome. Love you.” That’s perfect.
You don’t need a paragraph of schmaltz. Or a card that’s going to poke fun at what a handful you were as a child. That actually brings me to another thought – is it just me or have cards, like most humans of 2014, become increasingly self-absorbed? Or they’re a reflection of our self-absorbed society. I’ve read countless cards with similar written messages – “Sorry, I only had time to get you this card.” Or – “You already have the perfect gift – me!” I kid you not.
And people wonder why the greeting card industry is suffering.
While we’re at it, can we talk about cliches for a second? With Father’s Day coming up next, I know I’ll be faced with the typical yearly dilemma: my Dad doesn’t golf, he doesn’t drink beer, he’s not into race cars. Well, that just about wipes out every card theme for fathers, or men in general.
My Dad loves cats. Why aren’t there Father’s Day cards with cats on them? Because felines are viewed as too feminine? Hence the crazy cat lady cliche? How about a sweet card that reads, “For a purr-fect father”?
Too corny? Maybe. But I’ll take that over insults and self-absorption any day.