Making the good sell

This week, I finished writing the copy for my soon-to-be-launched website.

As I composed the text, I couldn’t help but notice how challenging it is to write about yourself. When I’m writing about clients (e.g. creating their online bios), it’s much easier for some reason. I guess it’s because I’m being paid to make them sound as accomplished as possible – embellishing and “bragging” is highly permitted! When I’m writing about myself, I’m conscious about not sounding too full of myself. Sure, you want to sound competent and qualified but it’s important not to overdo it so you don’t sound arrogant or egotistical.

Sometimes it’s better to let other people do the boasting which is why I’ve included testimonials from clients and former colleagues who know me best. It’s lovely seeing so many compliments in writing but editing the text? That’s quite a task also. How can you possibly amend copy that is singing your praises? FYI – I wound up using the most relevant information and dividing other comments into snippets to place throughout the site.

When it comes to writing about yourself, always have your resume handy (or your LinkedIn profile). Both help to refresh your memory about past work experience and accomplishments.

Another aspect of writing about yourself is that in the end, you feel pretty darn good reviewing everything you’ve accomplished in your still-growing career. When you’re living it, you don’t always have time to observe all that you’re doing for your clients or to let their happy reactions sink in. It’s always on to a new project.

So, freelancers, be sure to take time to appreciate your successful projects and don’t be afraid to pat yourself on the back for a job well done.

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